Open for Business: A New Program to Expand Employee Ownership in New Jersey
Monday, May 05, 2025

NJEDA logoNEW BRUNSWICK, N.J. – Many New Jersey business owners are 55 or older, with no succession plan for when they retire, and many workers have little to no savings in the bank. An employee stock ownership plan, or ESOP, can solve both problems, and a new initiative makes it easier for business owners in the Garden State to start one.

The Rutgers Institute for the Study of Employee Ownership and Profit Sharing is supporting the New Jersey Economic Development Authority’s new ESOP Assistance Program. Rutgers will educate business owners about the benefits of ESOPs, and, for the first time ever, NJEDA will provide financial assistance to qualifying business owners who want to create one.

“This is a transformational moment for New Jersey business owners,” said Bill Castellano, Associate Director of the Rutgers Institute for the Study of Employee Ownership and Profit Sharing. “Our research shows that an ESOP can improve performance and productivity, save jobs, and help employees to build wealth. The problem is that many business owners don’t know it’s an option, or they don’t have the money to hire a consultant to explore it. That’s where this new program will help.”

An ESOP enables a business owner to sell the company to their employees through a trust, rather than selling to outside buyers. This carries tax incentives and preserves the company culture they have worked a lifetime to establish. The employees pay nothing. They receive shares in the company over time, building long-term wealth. And since they now have a stake in the success of the company, they are motivated to work harder and stay longer.

Starting today, New Jersey business owners with at least 20 full-time employees can apply to the ESOP Assistance Program and, if eligible, they will receive partially covered feasibility study services to explore creating an ESOP. The NJEDA Board recently approved the program and partnered with two firms experienced in ESOP transitions, Onyx Partners Group and Lazear Capital Partners, to provide these services. The ESOP Assistance Program will cover 90% of the service costs, up to $35,000. Funds are available for a limited time only.

The Rutgers Institute for the Study of Employee Ownership and Profit Sharing and its technical assistance unit, the NJ/NY Center for Employee Ownership, will be conducting direct outreach to business owners statewide to raise awareness of ESOPs and the opportunity for funding. Rutgers will also host a free, informational webinar on Wednesday, May 28 at 1pm.

“The Silver Tsunami is coming faster than we think,” said Adria Scharf, Associate Director of the Rutgers Institute for the Study of Employee Ownership and Profit Sharing. “Retiring business owners do not have to close up shop or sell to private investors. An ESOP preserves the business they’ve put their heart and soul into and makes it even stronger. The employees start to think like owners because they are. And research finds that businesses perform better, and employees stay longer, when that happens.”

Paulo Rodriguez Heyman, President and Founder of Renova Environmental Company in Ocean Township, N.J., said, “Renova launched our ESOP four years ago and it's been a win-win. I converted paper wealth into tax-deferred, diversified assets, while employees are seeing real growth in their accounts. One supervisor noted that project efficiency directly impacts his ESOP balance—a clear sign of ownership driving performance. When we own something, we care more.”

Jill Ferdinand, Team Lead for the Northeast Demand Creation Team at Parksite/Atlantic Plywood in Carlstadt, N.J., said, “Being part of an ESOP has allowed me to build meaningful long-term wealth while working in a culture that truly values employee ownership. At Parksite/Atlantic Plywood, we live by 26 ownership behaviors that guide how we support each other and grow the business. It’s incredibly motivating to know that our individual efforts contribute to something we all benefit from both financially and culturally. It’s not just a job, it’s our company.”

Press Contact

Steve Flamisch
Rutgers School of Management and Labor Relations
848.252.9011 (cell)
steve.flamisch@smlr.rutgers.edu

About the School

The Rutgers School of Management and Labor Relations (SMLR) is the world’s leading source of expertise on managing and representing workers, designing effective organizations, and building strong employment relationships.

About the Institute

SMLR’s Institute for the Study of Employee Ownership and Profit Sharing conducts empirical research, analyzes policy, and sponsors the leading global fellowship program and academic conferences in the field. The Institute also manages a program to help college professors teach about these subjects (The Curriculum Library for Employee Ownership) and a technical assistance center (The NJ/NY Center for Employee Ownership), including a new program with the New Jersey Economic Development Authority.

The Institute recently launched an Applied Research Laboratory funded by the Prudential Foundation. The Institute offers a free Coursera course and a free online program with short, engaging videos introducing employee ownership, sponsored by the W.K. Kellogg Foundation, to show retiring business owners how to sell to their employees. This year it will host a policy analysis discussion of key share policies and will offer the new Pete Stavros Fellowships.

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