Badge Description - Personal Branding

Career Services Badge 1To succeed in the workplace, students must be able to effectively present their personal brands as they navigate pivotal career developments, such as changing industries and job functions. Earners of this badge will learn best practices in resume development, how to craft a personal branding statement, and how to effectively manage their LinkedIn profiles. Students will participate in a group or personalized session with SMLR Career Services to review their resume and LinkedIn profile. Indicating their commitment to career and self-development, this badge demonstrates that earners have taken proactive steps, with concrete deliverables, for presenting their personal brands through resume building and online networking.


Earning Criteria

  • Earner completed the Learning Course Nano Tips for Defining Your Personal Brand and submitted a personal branding statement.
  • Earner participated in a group or one-on-one session with SMLR Career Services to discuss revamping their resume.
  • Earner completed the Learning Course Rock Your LinkedIn Profile and submitted a Certificate of Completion.
  • Earner developed a LinkedIn profile per the guidance in the Rock Your LinkedIn Profile course and submitted the LinkedIn URL for approval to SMLR Career Services.

Skills/Knowledge

  • Building Personal Brand & Presence
  • Career
  • Career Development & Professionalism
  • Career Readiness Skills
  • Online Profiles
  • Job Search


To start the process of completing this digital badge, please email SMLR Career Services.