Health care has always been a complex business but never quite like it is today. The Affordable Care Act, health exchanges, electronic health records, Accountable Care Organizations, Patient-Centered Medical Homes, value-based purchasing… it’s a mind-boggling list that keeps evolving. Health care policy—on both the state and the federal level—is changing so rapidly that it’s leaving scores of overwhelmed executives and their teams in its wake. With so much change, it’s imperative to keep up. You have to know how these policies will affect the health care marketplace and how to anticipate what’s coming next.
Health Care Policy 360 provides the non-partisan expertise, context and knowledge you need to cut through the flood of information and get right down to the critical concepts, emerging trends and levers of change in health care today. Gain the real world, practical intelligence you need to make smart decisions, react to market changes, plan for your organization and develop winning strategies for a competitive advantage. This focused immersion will give you direct access to world-class faculty and industry experts who will bring clarity and context to the influential pressures, current policies and trends shaping the future of health care.
Who Should Attend
This empowering course is designed for mid to senior level executives from health care related industries, including pharmaceutical and medical device, hospital and health care providers, employers and insurers. The information will be valuable to leaders from a variety of departments including administration, strategic planning, government affairs, human resources, operations, development, marketing and communications, quality assurance, sales and service.
Health Care Policy 360 will deliver both an expansive and in-depth learning experience which will cut through the flood of information right down to the critical concepts, emerging trends, and levers of change that you need to know. Real world experience and practical intelligence will allow you to make smart decisions, react to and anticipate market changes, plan for your organization and develop effective strategies. Once you know how policies will affect the health care marketplace and can anticipate imminent changes, you will be in a better position to meet future business challenges and maintain a competitive advantage.
This program is four consecutive days including eight module topics, delivered in two 3-hour sessions per day. The program format, however, is fully customizable and can be tailored to meet your specific company or organization needs, including delivery on-campus at Rutgers or on-site at your company.
This program qualifies for 2.4 Continuing Education Units (CEUs) and 24 Continuing Professional Education hours (CPEs) through Rutgers University.
This program is currently offered as a custom program. Please contact firstname.lastname@example.org for further information.
Health Care Policy 360 may include any of the following modules
Health Care Policy Overview
To understand health care policy today, we begin with a historical view of U.S. health care policy and how it has evolved. This module gives you that perspective, along with a global context of how our outcomes compare to other advanced industrial nations. We also examine elements and effects of the Affordable Care Act—the greatest change in our nation’s health care history.
Market Access and Decision Processes
In this thought-provoking session, we examine the complexities of positioning pharmaceuticals, biopharmaceuticals and medical devices for access into the health care system. We look at the stakeholder relationships and decisions that determine reimbursement for innovation, and how both public and private influences drive change in the health care market.
The Evolving Health Care Delivery System
Today’s health care system is changing at a furious pace. Payers and providers are morphing into one; hospitals are acquiring physician practices; and Accountable Care Organizations and Patient-Centered Medical Homes are spreading across the country. What do these trends mean? In this eye-opening module, we consider these rapid changes from the perspectives of insurers, employers, consumers, hospitals and health care professionals.
Employer-provided Health Care Considerations
This session explores the critical role of employers in health care today. From small businesses shopping for policies to ERISA-protected self-insured companies, employers are intent on extracting value for every health care dollar. Will employer-based health insurance continue? See how your work and your industry relate to employers’ sharper focus on prevention, wellness, safety, reimbursement, and plan design.
Quality of Care and Institutional Dynamics
In this module, we look at health care outcomes and quality strategies at the institutional level—including the influential recommendations made by the National Quality Forum to develop cross-sector, multiple-organization action plans to improve safety and quality of care. Learn what their vision will mean for your work—and what new collaborative opportunities it may uncover for you.
The Educated Consumer in the Internet Age
The Information Age has dramatically changed health care delivery. Consumers no longer rely solely on their medical providers for advice—instead turning to the internet, social media, mobile devices and other resources. Is the marketplace ready for these self-educated consumers? How will they choose medications, procedures or hospitals? Our discussion will help you see the opportunities and challenges for all stakeholders.
Global Health Policy
In this session we explore, compare and contrast health care policies around the world—looking at each policy within the context of its country’s economy. We concentrate on the impact these policies have on pharmaceutical and medical device companies seeking access into these marketplaces. Using several case studies from real companies, we help you take an introspective look at how your organization can leverage this information.
Health Care Marketing: Integrating Policy and Technologies
ARRA, MIPPA, HITECH, ACO, Population Health… health reform is generating a completely new language of market presence and opportunity. In this session, you gain a working knowledge of these changes and insight into how your own market challenges can be restructured to these new paradigms. We place a special emphasis on how to use new technologies to communicate effectively with varying target audiences and stakeholders.
Leadership – Changing Behaviors to Reflect Changing Policies
With so much reengineering, merging, acquisitions and downsizing, it’s critical that leaders throughout an organization know how to successfully lead change efforts. During this compelling session, we explore the Eight Stage Change Process developed by John Kotter, Professor Emeritus at Harvard Business School. The module also includes Harvard Business School articles, cases and short movie clips to help you immediately apply the material to your own work.