Mark Burgess

PROFILE
Mark Burgess
Department: 
Executive & Professional Education (EPE)

Mark is co-founder and managing partner of Blue Focus Marketing, a social branding consultancy that understands the value of real-time marketing. Mark is a digital marketer, social brand strategist, speaker, and educator. He is an expert blogger for AT&T Business Solutions, focusing on social media topics. He co-authored Winning New Business 360, an extensive e-book on the topic of driving revenue through enhanced new business processes and the integration of social media initiatives. This digital book has sold to ad agency executives in over 35 countries worldwide. Mark is also in the top 1% of Top Marketing Professors on Twitter, as reported by SMM Magazine. Mark is the author of the Social Media Buyer Behavior Model.™ Mark's definition of marketing: "Marketing is the process by which a firm profitably translates customer needs into revenue."

Mark's career spans marketing and digital strategy, advertising, professional services consulting and education. He has held senior level marketing positions at PwC, AT&T, and McCann (led the L'Oreal and Sears advertising accounts). He has won numerous marketing awards including EFFIEs, Echos, and Forbes ASAP's "Best of B2B Websites." Mark is on the adjunct marketing faculty at Rutgers University, Fairleigh Dickinson University, and Centenary College, where he received their highest teaching award.

Mark believes that the future of business is social. He enjoys working to identify and communicate the purpose of a firm to benefit the brand internally with employees, externally in marketing programs, and within the broader community through powerful social engagement. His favorite Seth Godin quote is, "If you wait until there is another case study in your industry, you will be too late."

Mark's passion is social media, believing that it is essential for businesses and entrepreneurs to invest time to listen, learn, and engage their communities. Mark's goal is to leverage his social media marketing expertise to help demystify social media for businesses and to leverage the leading social technology — Twitter, Facebook, blogs, LinkedIn and Google+. He believes that businesses of all sizes are realizing that creating a social media strategy will serve as a blueprint for a competitive edge today and in the future.